Overview
Stormathon is a recurring student event at Malmö University organized
by the innovation environment Storm where I was employed during this project.
An external client contributes with an assignment and the students work in groups for 12h.
Challenge
The event is open to all students at the university to apply.
With 24,000 students and a wide range of courses, this gave me a broad audience.
The marketing for the event was done before the client was chosen,
therefore the material could not be targeted towards the clients brief.
My role
My responsibility was to create material and communicate this in
Storm's and the university's digital channels and physical locations.
I redesigned the logo to give a stronger association to the event concept.
